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    INSERT INTO `dede_archives` VALUES('1','4','0','1472718318','p','1','1','0','6','0','【深度好文】运营的另一种思维”运转流量环','','','','','/uploads/allimg/c160901/14HGQ3429440-25056.png','1472718318','1472718318','1','流量环, 流量环转化','0','0','0','0','0','0','运营做的事，就是围绕流量和转化这两个目标。这个说法得到了很多读者的认同，但是也有困惑：到底什么是运营？能否一句话说明白？一、流量和转化的关系流量和转化是互为一体的','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('2','2','0','1472718318','p','1','1','0','2','0','产品运营的三个维度：画像 . 场景 . 迭代','','','','','/uploads/allimg/c160901/14HGQ3D9150-GY9.png','1472718318','1472718318','1','用户场景设计, 用户画像标','0','0','0','0','0','0','互联网一直都强调用户思维，可事实上在行业里，我们经常看到这样一种现象：做一个产品，期望目标用户能涵盖普罗大众，男女老幼、大拿小白、文青屌丝……通常这样大而全的产品','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('3','4','0','1472718318','p','1','1','0','5','0','如何把社会化营销做到“无形”？','','','','','/uploads/allimg/c160901/14HGQ391DP-95210.png','1472718318','1472718318','1','无形营销, 社会化营销','0','0','0','0','0','0','你有没有在工作或者生活中意识到一个问题？只要是营销，就有可能让客户产生反感。可能你会想去研究一下他的思路或者产品，但是还是有很多人会因为意识到他在营销，而不去买他','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('4','4','0','1472718318','p','1','1','0','4','0','互联网产品设计思想（文章虽短，但很好）','','','','','/uploads/allimg/c160901/14HGQ412220-114510.png','1472718318','1472718318','1','互联网产品设计, 产品设计','0','0','0','0','0','0','柚子皮就是一个很好的参巧例子，大家可以好好思考一下！1. 好产品是“改”出来的全能的上帝创世纪也是分七天迭代出来的，他老人家尚且没个计划走一步看一步，不能一簇而就呢，','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('5','3','0','1472718318','p','1','1','0','7','0','今天的装逼，只是为了明天产品更好的“自传播','','','','','/uploads/allimg/c160901/14HGQ443H10-1353L.png','1472718318','1472718318','1','促发用户分享, 自传播方法','0','0','0','0','0','0','我们经常可以在微信朋友圈见到这样的活动“分享送大礼”、“转发有惊喜”云云，商家们挖空心思去激励用户们进行分享操作，以实现引流的目的，然而投入产出的结果往往不尽如人','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('6','3','0','1472718318','p','1','1','0','7','0','用户体验的9个简单建议(简单却深刻)','','','','','/uploads/allimg/c160901/14HGQ514V30-2X55.png','1472718318','1472718318','1','用户体验','0','0','0','0','0','0','1、清晰表达描述产品或者给产品标签化与视觉设计和功能设置同等重要，尤其是在用户注册时或者首次使用的短短几秒钟的时间，用户需要准确知道你的产品能解决什么需求，以及是怎','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('7','3','0','1472718318','p','1','1','0','5','0','做营销，运营网站，讲的是啥“说服力”？','','','','','/uploads/allimg/c160901/14HGQ5522630-4TP.png','1472718318','1472718318','1','柚子皮, 网站建设, 网站说','0','0','0','0','0','0','营销型网站，就是以产品在线销售为目标的网站。对于中小企业来讲，做好自己企业的营销型网站建设，就相当于搭建了自己专属的电子商务平台。一个好的营销型网站，不仅可以提高','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('8','3','0','1472718319','p','1','1','0','13','0','比投广告还要牛B百倍手段“内容运营”','','','','','/uploads/allimg/c160901/14HGQ591V10-62B2.png','1472718319','1472718319','1','内容如何运营, 内容运营','0','0','0','0','0','0','在互联网运营方面，内容运营是非常重要的一部分，优质的内容可以达到四两拨千斤的效果，引发各路媒体和用户的转发参与，比任何广告都高效。但是，优质的内容极费心思，需要相','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('9','3','0','1472718319','p','1','1','0','6','0','原来“坑爹”这么简单！星巴克不为人知的“勾','','','','','/uploads/allimg/c160901/14HGQ640P-91J2.png','1472718319','1472718319','1','星巴克, 星巴克营销','0','0','0','0','0','0','前两天过深圳聚会，由于到场的时间还早，所以好朋友带我去星巴克咖啡厅喝咖啡，进店的那一瞬间激起了我写这篇文章的兴致，因为店铺内隐藏了太多的不为人知的营销秘诀，希望分','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('10','12','0','1472718319','p','1','1','0','5','0','深悟营销,一定要抓核心点','','','','','/uploads/allimg/c160901/14HGQB4a40-11Ab.png','1472718319','1472718319','1','营销的核心','0','0','0','0','0','0','从前，有两个非常杰出的木匠，他们的手艺都很精妙，难分高下。一天，国王忽然心血来潮，要在他俩之间评出“天下第一木匠”。于是，国王把两位木匠找来，为他们举办了一场比赛','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('11','12','0','1472718319','c,p','1','1','0','3','0','周鸿祎在360新员工入职的讲话（适合所有同学）','','','','','/uploads/allimg/c160901/14HGQG1H40-2ZN.png','1472718319','1472718319','1','360员工, 周鸿祎, 周鸿祎讲','0','0','0','0','0','0','我想给新入职的同事讲一讲我的期望，再提几个建议。我这个人喜欢说真话，不喜欢说漂亮话，因为漂亮话没用。但说真话，大家可能不爱听。首先，大家一定要明白，你自己来360到底','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('12','12','0','1472718319','p','1','1','0','5','0','团队管理的核心，做管理必须要知道的（九点）','','','','','/uploads/allimg/c160901/14HGQH91G0-42M5.png','1472718319','1472718319','1','团队, 团队管理','0','0','0','0','0','0','1、明确的架构接手任何一个部门的最重要的事情，是明确或者重新调整组织架构。架构的关键是：谁在什么位置，负责什么内容，一定要明确。所谓“明确”的意思是：不允许两个人交','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('13','12','0','1472718319','p','1','1','0','5','0','百度HR的管理技巧，真的不得不看','','','','','/uploads/allimg/c160901/14HGQJO2P-63151.png','1472718319','1472718319','1','百度, 百度hr, 百度员工管','0','0','0','0','0','0','1. 招最好的人——什么是最好的人？招最好的人。什么是最好的人？智商最高、成绩最好？情商最高？都不是。我们认为，最好的人有以下三点：第一，跟百度崇尚的“简单”文化匹配','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('14','12','0','1472718319','p','1','1','0','5','0','Google调研：成功和平庸的团队只有这5个区别','','','','','/uploads/allimg/c160901/14HGQL4c0-X401.png','1472718319','1472718319','1','google+, 团队管理, 谷歌团队','0','0','0','0','0','0','如果我问你什么样的团队会更高效的话，只要是有点工作经验的人应该都能说上几句;但和人们倾向于借助自己的一点经验泛泛而谈不同的是，Google 在度量这件事时更倾向于通过数据和严','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('15','3','0','1472718319','c,p','1','1','0','7','0','互联网时代的营销，必须懂得的八条法则','','','','','/uploads/allimg/c160901/14HGQS01110-10R33.png','1472718319','1472718319','1','信任营销, 短缺营销, 营销','0','0','0','0','0','0','企业该如何做网络营销？除了电子商务和网络营销的各种手段、技巧、方法，还需要懂得营销的一些基本法则。我在最近某企业的一次内部培训中，讲了营销的十条基本法则。先将主要','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('16','2','0','1472718319','p','1','1','0','2','0','你公司还在实行打卡上班？（最垃圾的管理方式','','','','','/uploads/allimg/c160901/14HGQV51310-23E2.png','1472718319','1472718319','1','打卡上班','0','0','0','0','0','0','说起企业为什么要设置打卡制度，无非是执行成本低，管理成本低，风险可控，最最最关键的是，大家都习惯了！！！任何一个团队都有其领导的强烈个人印记，也许你的老板年轻时就','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('17','4','0','1472718319','p','1','1','0','6','0','用MVP验证用户需求，让用户需求催生产品！','','','','','/uploads/allimg/c160901/14HGQYQP-43X9.png','1472718319','1472718319','1','Instagram, Instagram MVP, Inst','0','0','0','0','0','0','Kevin Systrom最初的时候做了一款产品叫Burbn，该产品是结合地理位置进行签到并对即将发生的行程做定制规划的应用，同时集成了照片分享、用户评论等众多功能。但该产品迟迟没有火起','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('18','14','0','1472718319','p','1','1','0','10','0','你的项目靠不靠谱，投资人是这样看的','','','','','/uploads/allimg/c160901/14HGQ9264C0-61939.png','1472718319','1472718319','1','如何融资, 投资人VC','0','0','0','0','0','0','投资人拒绝创业者的理由有很多，比如：市场规模太小（想象空间太小），目标用户群太小众，需求太小众频次太低，需求模糊，商业模式模糊，商业模式不成立，产品壁垒不够高，团','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('19','14','0','1472718319','p','1','1','0','10','0','看看华为是怎样培训新员工的，很好的文章','','','','','/uploads/allimg/c160901/14HGQ946140-X326.png','1472718319','1472718319','1','huawei, 华为, 华为员工培训','0','0','0','0','0','0','新员工的前6个月的培养周期往往体现出企业对于人才培养的重视程度，但许多企业往往只将重点放在前15天，导致力新生代员工的离职率高峰出现在入职第6个月到1年，让企业损失大量的','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('20','14','0','1472718319','p','1','1','0','8','0','星巴克顶级营销背后的逆思维','','','','','/uploads/allimg/c160901/14HGR0a4210-104L1.png','1472718319','1472718319','1','星巴克, 星巴克营销','0','0','0','0','0','0','在星巴克买咖啡的时候，店员总会在杯子上写上你的名字。这么做想来是为了防止拿错杯子，还挺贴心的。但是，往往你拿到杯子的时候就会发现名字写错了。其实是Cessike，而不是Ces','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('21','14','0','1472718319','p','1','1','0','6','0','需求分析的三大原则：定位、人性与生死功能','','','','','/uploads/allimg/c160901/14HGR1319510-2c40.png','1472718319','1472718319','1','微信, 微信产品经理','0','0','0','0','0','0','作为一个产品经理，在需求层面的工作基本包括收集需求、筛选分析需求、排优先级、确定可行性、把需求转换为产品功能。收集需求可以有很多方法，常见的有用户访谈、焦点小组、','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('22','14','0','1472718319','p','1','1','0','8','0','越讲人情的老板，公司和团队的执行力就越差！','','','','','/uploads/allimg/c160901/14HGR149460-413J.png','1472718319','1472718319','1','执行力','0','0','0','0','0','0','企业管理中人情和执行力是成反比例的，也就是说人情讲的越多，执行力就越差；执行力越强的企业人情就一定讲的少。当执行遇上人情的时候，受伤的如果是执行，再好的战略也发挥','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('23','14','0','1472718319','p','1','1','0','5','0','辞退100个平庸员工，不如辞掉一个平庸的管理者','','','','','/uploads/allimg/c160901/14HGR1E4260-B245.png','1472718319','1472718319','1','管理者','0','0','0','0','0','0','辞退100个平庸的员工，不如辞掉一个平庸的管理者。一个懂得欣赏员工优点的管理者，员工会越来越优秀。一个懂得培养员工能力的管理者，自己也会越来越优秀。而平庸的管理者要么','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('24','14','0','1472718319','c,p','1','1','0','5','0','互联网营销的本质：裂变营销','','','','','/uploads/allimg/c160901/14HGR1960-91E4.png','1472718319','1472718319','1','裂变营销, 马太效应营销','0','0','0','0','0','0','01. 马太效应再次加强好的会越来越好，相同的内容在30万粉丝大号上发，可以带来新增粉丝3000；在一个新的账号上发，带来的新增粉丝可能只有3个。新账号1年的努力成果不见得有大号','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('25','14','0','1472718319','p','1','1','0','5','0','企业团队建设：最困难的部分是解雇员工','','','','','/uploads/allimg/c160901/14HGR22OC0-113N1.png','1472718319','1472718319','1','团队, 团队建设, 如何解雇','0','0','0','0','0','0','在斯坦福大学创业公开课上，美国著名创投公司 Y Combinator 总裁Sam Altman认为，初创企业的团队建设非常重要，对此，他提出了一系列的要点。Sam称，公开课的内容是 YC 孵化了 720 余家创','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('26','4','0','1472718319','p','1','1','0','7','0','如何打造有价值，让人上瘾的内容','','','','','/uploads/allimg/c160901/14HGR31OT0-29618.png','1472718319','1472718319','1','内容营销, 网站如何做内容','0','0','0','0','0','0','回顾下你发布过的内容——博客、社交媒体文章、视频和图片等。如果你仍然很难赚到大家的浏览量，那就该采取新方法了。某人点进你的网站或者博客，看一眼然后就离开。你的内容','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('27','4','0','1472718319','p','1','1','0','6','0','只有资源平等，只有你足够优秀，才会有人脉可','','','','','/uploads/allimg/c160901/14HGR3561430-4c09.png','1472718319','1472718319','1','人脉','0','0','0','0','0','0','在家靠父母，出门靠朋友。也许因为这句话，许多人总不忘到处留电话、要电话。不禁想起10多年前的一次，偶然接触到某“大人物”，交流甚欢，蛮投缘的，相互留了电话。原以为这是','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('28','2','0','1472718319','p','1','1','0','2','0','同学,你的不叫努力,叫重复劳动,明么!','','','','','/uploads/allimg/c160901/14HGR3IZ60-A549.png','1472718319','1472718319','1','努力, 重复劳动','0','0','0','0','0','0','你身边有没有这样的人，日日早起夜夜晚睡，经常加班加点，你约他出去，他总说没时间，似乎永远有做不完的事。但是从老板到同事，提起这人就是摇摇头摆摆手，一副一言难尽的样','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('29','2','0','1472718319','p','1','1','0','2','0','周鸿祎：在做产品过程对用户、功能、利益的取','','','','','/uploads/allimg/c160901/14HGR3960050-Y0S.png','1472718319','1472718319','1','360儿童卫士, 周鸿祎','0','0','0','0','0','0','我们内部在硬件上的争论比软件多，特别是涉及到工艺、材质、外形，还有比如要不要屏幕、有没有键盘等。但最后，所有的选择都是来自于用户怎么看，而不是你做出一个产品想创造','','0','0','0','0');
INSERT INTO `dede_archives` VALUES('30','2','0','1472718319','p','1','1','0','2','0','以“餐饮”为例，用APP思维做”场景营销&#8','','','','','/uploads/allimg/c160901/14HGR4503350-10C22.png','1472718319','1472718319','1','APP思维, 场景营销','0','0','0','0','0','0','几乎所有的传统企业都深深地感受到了互联网的威胁，纷纷投入资金要进行互联网网化，这样的企业就连我都遇到不少。“李叫兽，我是做餐饮的，现在准备进军互联网搞一个APP，快告','','0','0','0','0');
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